EBAG Business Conversations

Ettore Messina on European basketball: Sustainability, identity and the NBA

For the second edition of EBAG Business Conversations, we are delighted to welcome Ettore Messina, four-time EuroLeague champion, FIBA Hall of Famer and current Coaching Consultant to the Atlanta Hawks.

Our Focus

Focusing on key areas in the development of European basketball.

EBAG focuses on selected economic, strategic and structural areas relevant to the development of the wider European basketball ecosystem.

Governance & Leadership

Structures, decision-making and accountability across basketball organizations.

Economics & Sustainability

Business models, financial structures and long-term economic sustainability.

Investment & Strategy

Investment, ownership, valuation and the evolving basketball landscape.

Youth Development & Participation

Talent development, grassroots structures and participation across the ecosystem.

Competition & Ecosystem Development

Competition structures and relationships between clubs, leagues, federations and other stakeholders.

Explore Our Focus
EBAG Business Conversations - Ettore Messina

EBAG Business Conversations - Ettore Messina

For the second edition of EBAG Business Conversations, we are delighted to welcome Ettore Messina, four-time EuroLeague champion, FIBA Hall of Famer and current Coaching Consultant to the Atlanta Hawks.

Initiatives

Beyond research.

EBAG develops selected initiatives that bring together research, professional expertise and perspectives from across the basketball ecosystem in Europe.

EBAG Business Conversations

Conversations with basketball executives and experts on the business, governance and strategic development of the game.

Explore Conversations →

Unsung Heroes of European Basketball

Recognizing people whose long-term commitment has made a difference to basketball in their communities.

Discover the Series →

EBAG Strategic Investment Framework™

A structured framework for assessing strategic basketball investments beyond financial valuation.

Explore EBAG-SIF →

EBAG Stakeholder Surveys

Capturing perspectives from professionals and stakeholders across European basketball.

Explore Surveys →

Connect with EBAG

Join the conversation.

Interested in our research, contributing expertise or exploring a potential collaboration? We would be pleased to hear from you.

Contact EBAG
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